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This web page flooptical.com states the following, "Our new brand BOZ and J." Our analyzers viewed that the website said " Is in store now, come and check them out." The Website also said " Is in store now, come and check them out. Our new brand Thierry Lasry sunglasses, handmade in France and celebrities love them too! Dita Eyewear is in store now, come and check them out! To help you see better, look better and feel better! Guaranteed authentic brand name merchandise. Unit 62, 3255 HWY 7 East. Markham, ON L3R 3R8." The website's header had toronto optical as the most important search term. It is followed by gta optical store, optical store in markham, and first markham place which isn't as highly ranked as toronto optical. The next words they used was chrome hearts sunglasses. chrome hearts eyeglasses was included but could not be viewed by search crawlers.